Jake from State Farm, You Have a Marketing Attribution ProblemWho do you think is the MVP for State Farm? Is it longtime Green Bay Packers QB Aaron Rodgers? Is it Patrick Mahomes, QB for the reigning…Jan 28, 2021Jan 28, 2021
Fundamentals of the FunnelThe Fundamentals of the Funnel — Getting to the Bottom of ItApr 22, 2020Apr 22, 2020
Marketing attribution versus Google and FacebookMarketing attribution is a pretty hot topic these days, and at first you might question whether it’s working or not.Apr 30, 2018Apr 30, 2018
Customer journeys are easy to understand, but “universal” tracking is key.Having worked with several B2B companies now on attribution modeling, one related topic that CMOs always bring up is about getting…Dec 6, 2017Dec 6, 2017
