AJ BrownJake from State Farm, You Have a Marketing Attribution ProblemWho do you think is the MVP for State Farm? Is it longtime Green Bay Packers QB Aaron Rodgers? Is it Patrick Mahomes, QB for the reigning…4 min read·Jan 28, 2021----
AJ BrownFundamentals of the FunnelThe Fundamentals of the Funnel — Getting to the Bottom of It4 min read·Apr 22, 2020----
AJ BrownMarketing attribution versus Google and FacebookMarketing attribution is a pretty hot topic these days, and at first you might question whether it’s working or not.3 min read·Apr 30, 2018----
AJ BrownCustomer journeys are easy to understand, but “universal” tracking is key.Having worked with several B2B companies now on attribution modeling, one related topic that CMOs always bring up is about getting…2 min read·Dec 6, 2017----